There are three things, according to Simon Sinek that are important when trying to “sell’ something or lead others. The obvious answer is to tell others what you are selling. Then you explain and educate around how it works and operates. We usually leave the why; why are we selling this product or service until the end of a conversation.
What do you believe about this product, service or how it relates to the big picture of life?
Please watch Simon’s TED TALK on the Golden Circle
People don’t buy what you do they buy WHY you do it!
Why have I invested my time and energy in professional coaching?
I believe in the power of the coaching partnership to help individuals and organizations fully engage their strengths, choose how they lead their personal lives and organizations so they will move forward to leverage their inner assets for outer success.
I am continually receiving priceless benefits from coaching in my life and business through the work I have done with professional coaches and my experience as a coach to others. It is highly motivating to have a partner that;
- shares their wisdom, resources and experience;
- honors your agenda
- holds you accountable for achieving the results you desire.
When it comes to coaching, the International Coach Federation shares this data;
Benefits of Using a Coach
Professional coaching brings many wonderful benefits: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence. And, the list does not end there. Those who undertake coaching also can expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.
Professional coaching maximizes potential and, therefore, unlocks latent sources of productivity.
Building the self-confidence of employees to face challenges is critical in meeting organizational demands.
Return on Investment
Coaching generates learning and clarity for forward action with a commitment to measurable outcomes.The vast majority of companies (86%) say they at least made their investment back.
Virtually all companies and individuals who hire a coach are satisfied.
More information on benefits of coaching can be found in the ICF Research Portal, including case studies and industry reports.
Source: ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers.